What changed, and why.

30 October 2026

1. The Friday email can be read two ways. A tab switches the same week between the HR view (teams, started, finished) and the Finance view (₹16,200 a month, ₹90 a seat, ₹176 per person who took part). Same data, framed for the person asking. One artifact has to survive two readers; now you can check that it does.
2. On phones, long copy folds instead of stacking. The three argument rows and the founder note show one line each and open on tap. Nothing is deleted; the full text is one tap away. A phone screen is a sequence of decisions, not a page to scroll through.
3. Gave the site a company frame. A proper lockup, a Product menu that shows the three real screens, a five-cell spec sheet under the hero, and a footer that reads Product / Trust / Company instead of one long column. Early-stage products tend to look unfinished before they are read. The structure should carry the confidence, not invented logos.
4. Made the page show its own position. A hairline reading line at the top, a contents bar with a 01 / 04 readout, and sections that settle as they enter. Motion is transform-only: no text is hidden, faded out, or held back until you scroll, and it is off under reduced-motion and in print.
5. Removed "Book a call" from every page. It was the last place the old demo-first pitch survived. The only primary action is now the demo, and the only ask is one word. A call is the thing a busy HR lead does not want.
6. Turned the phone footer into an accordion. Three tap rows instead of three open columns. The page is shorter and the links are still one tap away. A footer that costs half a screen is a footer nobody reaches.
7. Rebuilt the site around the person who runs it. It described a break to an employee. It now describes a programme to the People Ops lead who has to deploy it across six teams and defend the line item. A friend used it and said it read like a personal project. He was right.
8. Removed the phrase "no dashboard" everywhere. It was written as a virtue and read as an absence. A product with nothing to administer is not a product a company buys. Replaced with the HR dashboard, which is a real screen with sample data.
9. Added the launch kit. The employee note, a channel line and a calendar hold, ready to copy. Pilots die on the message that never got sent, not on the product.
10. Replaced the seat calculator with three worked examples. A calculator asks a buyer at the shortlist stage to do homework; a table answers the question in two seconds. Nielsen Norman's B2B testing found exactly this, in a shipping example.
11. Added a paste-ready internal memo. The case a champion has to make to their boss, written for them. B2B sites are supposed to help their fans convince their bosses. This one did not.
12. New wordmark and favicon. The old mark was a gradient blob with a wave — the generic wellness template, and unreadable in a browser tab at 16px. Now two rules with a gap, which is a pause. It survives being small.

29 October 2026

1. Cut the scroll reveals. Sections faded in as you scrolled, which meant they were invisible in a printed page, a full-page screenshot, or with JavaScript off. Content is never hidden for the sake of motion.
2. Removed the streak counter. Two pilot calls described it as being watched. A streak is a debt. This product does not need one.
3. Added "what this report cannot tell you". No health outcome, no individual, no benchmark. A report that cannot fail is not a report.

28 October 2026

1. Renamed the product. "Lull" means being lulled into a false sense of security, and it is already a mattress brand, several sleep apps, and a wellness template. "Sukoon" is the word people actually used when they described what they wanted.
2. Changed the price from a single rate to three bands. ₹120 / ₹90 / ₹60 a person at 40 / 120 / 250 seats. One rate either punishes small teams or gives away large ones.

Not built yet

Listed here so that nobody has to guess, and so this page cannot quietly become a highlight reel.

• Voice input. Requested twice. The browser's speech API sends audio to Google, which would break "nothing leaves this page". A local model is the only honest version, and it is not built.
• A manager view. Not coming. A manager view would make the under-10 rule decorative.
• An admin backend. The HR dashboard you can open is a demo with sample data. Real pilots are run by email today.
• SOC 2, ISO 27001, a penetration test. None of them. The status page says so at the top.
• Clinical review. The four moves have not been reviewed by a physiotherapist. Review status.

Next: What exists today →